About Us

Climb, Slip, Repeat.

Gravity Goats was built on the idea that climbing isn’t about perfection - it’s about persistence, laughter, and a healthy dose of humility.

Let’s be real: most climbers aren’t pulling off graceful dynos or crushing V-hard grades on their first (or tenth) try. We’re the ones chalking up, flailing around, and having the time of our lives while gravity reminds us who’s boss.

Our Mission

To create a climbing culture that’s as fun and inclusive as it is resilient.

We’re on a mission to remind climbers everywhere that it’s okay to fall, flail, and fail - as long as you keep climbing.

Why the Goat?

Goats are scrappy, stubborn, and fearless climbers.

They’re not about style points - they’re about getting to the top however they can. Sound familiar?

That’s why the goat is our spirit animal (and our mascot).